Start before the stock pick

Build the foundations. Then choose a strategy.

Begin with your purpose, understand the environment, and only then decide what to own and how to express the idea.

  1. Start with the money’s purpose

    What are you investing for—and when will you need the money?

  2. Read the economy without forcing a cycle label

    Is activity improving, weakening, or sending mixed signals?

  3. Why the Fed matters to an investor

    How can a policy decision reach the company you own?

  4. How markets move—and what a quote means

    Why can a good business fall after good news?

  5. Value the business behind the sector label

    What earns the cash—and what assumptions are already in the price?

Now apply the numbers

01 · Plan risk

Size before you enter.

An account-risk percentage describes a planned cash budget, not the percentage of your account invested. A 1% budget on 10,000 is 100. With 5 of price risk per unit, that supports 20 whole units before costs.

A stop does not guarantee the exit price. Gaps and liquidity can increase the realized loss.

Try position sizing →

02 · Understand a projection

Separate contributions from returns.

Compounding applies each period’s return to the accumulated balance. With no deposits, 1,000 growing at a constant 5% effective annual rate for ten years becomes approximately 1,628.89.

The constant return is an assumption, not an investment forecast. Taxes, fees, and variable returns change real outcomes.

Try compound return →

03 · Read a business

Move beyond the headline.

Revenue, operating income, net income, and cash generation answer different questions. Begin with a consistent reporting period, then investigate why the figures diverge.

Use the footnotes and original filings before forming a view about earnings quality.

Read the earnings guide →

Small distinctions that change the answer

Percent versus percentage points
A rate moving from 10% to 12% rises by 2 percentage points, or 20% relative to its original value. Use the unit that answers your question.
Simple average versus weighted average
Buying 10 units at 10 and 30 units at 20 gives a total cost of 700 across 40 units: 17.50 per unit, before fees. Averaging the two prices alone gives 15 and ignores the different quantities.
Payoff versus profit
A long call with a 100 strike and 5 premium, expiring with the underlying at 120, has 20 of payoff and 15 of profit per unit before costs. For one 100-unit contract, that is 1,500. This does not describe its value before expiry.
A comparison versus a recommendation
A numerical difference can be correct while the businesses are not economically interchangeable. Dates, accounting definitions, capital intensity, and valuation still need separate review.

Build the habit of checking assumptions.

Change one input, predict the direction of the answer, and calculate again. If the result surprises you, return to the formula and units before using it in a decision. A polished output does not make the assumptions true.

The main service · EcoInvestHub

If you have limited time to follow every development, explore EcoInvestHub, Amir Kourosmehr’s home for ongoing market commentary and investment education.

Eco Portal brings the private channel, Daily Brief, and Portfolio Live Desk into one membership. See the current offering, terms, and pricing on EcoInvestHub. Use the public Telegram channel to assess the approach before deciding whether the service fits your needs.

A focused conversation

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